Official Launching of “Digital RMG Factory Mapping in Bangladesh” (DRFM-B) Project

Publish Date: 
Sunday, July 30, 2017 - 15:15

Dhaka, Bangladesh, July 29, Saturday: A major initiative to map all apparel factory in Bangladesh was launched. The project called ‘Digital RMG Factory Mapping in Bangladesh’ (DRFM-B) is the fi­rst ever of its kind to attempt to digitally map the entire garment sector in Bangladesh and marks a transformative industry shift toward more transparency.

This locally owned and managed project will collect credible, comprehensive and accurate data on factories across Bangladesh and disclose it in a publicly available, online map. The map will provide a detailed industry-wide database of factories, including names, locations, numbers of workers, product type, export country, certifications, brand customers, etc. Verification will be crowd sourced from the public to ensure that information remains up-to-date and accurate.          

The digital mapping project will be implemented by BRAC University’s Centre for Entrepreneurship Development (CED), coordinated by BRAC USA, with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) as the Strategic Partner, along with lead funding from C&A Foundation. DRFM-B will be guided by a multi-stakeholder Project Advisory Committee (PAC), including representatives of workers, NGOs, employers, and industry associations.  

The launching ceremony of DRFM-B kicks off on July 29 in Dhaka, Bangladesh, with attendance of the honorable Minister, Ministry of Commerce, Government of the People’s Republic of Bangladesh; President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA); Vice Chancellor, BRAC University; and Adviser, Centre for Entrepreneurship Development (CED), BRAC University.

"This project will send a strong signal to all stakeholders that transformative change is happening within the ready-made garment sector. Through its mapping and relationship building, DRFM-B will fuel Bangladesh's garment industry advancements, inspire shared responsibility, responsible sourcing, collective action, and builds upon pre-existing improvement efforts through informed decision-making," says Parveen S. Huda, Project Manager of DRFM-B.

The Chair of the programme, Professor Dr. Rahim B. Talukdar, Adviser, CED, BRAC University said, the contribution of the RMG sector over the last 40 years has been phenomenal. However, the learning curve of the industry has not been very smooth. In spite of the success of the industry, some unfortunate incidents (like Rana Plaza and Tazreen) have brought the whole sector under the question of transparency and accountability. DRFM-B project is an attempt to address these issues. The aim of this project is to collect real-time industry data by conducting a nationwide census, and to exhibit the data in an interactive, publicly accessible, online platform like the Google Maps. It is our commitment to bring to the notice of the world outside that Bangladesh RMG sector is aspiring to be ever transparent and accountable in terms of meeting the global standards. The crowd sourcing technique built into the map will enable different stakeholders to point out any deviations they observe. 

Ms. Parveen S. Huda, Project Manager, DRFM-B, CED, BRAC University said, the expected outcome of this mapping project will be an interactive web-based map consisting different type of information on factories. This will help establish transparency and awareness, and ultimately lead to long-term sustainability and competitiveness of the Bangladeshi RMG sector. We anticipate a lot of challenges as we try to implement this unique project, and we seek support from all stakeholders present here today to help us achieve this daunting task.

Special Guest Mr. Shantanu Singh, Unit Leader, General Manager, C&A Sourcing Bangladesh said, “the whole topic of the project is about transparency. Unfortunately, many other countries are not thinking the way Bangladesh is thinking. So this project itself is unique not only to Bangladesh, but also to globally. This is something that we all can be proud as Bangladesh is again taking a lead here when it comes to global sourcing. As a retailer, C&A is one of the leading sourcing brands in Bangladesh and Bangladesh is very important to us as a sourcing market. So this project demonstrates the commitment and collaboration we have to this country.”

In his speech, as a Special Guest, Professor Syed Saad Andaleeb, Ph.D, Vice-Chancellor, BRAC University thanked C&A Foundation for their confidence on BRAC University and for awarding this 4- year project after the pilot phase. He said, “I like to focus on 3 issues. First one is change, because in RMG sector we are the second largest exporters in the world but can we become complacent? I like to bring to attention of the RMG sector how are we preparing to meet the changing challenges that are really coming in front of us. If the change is eminent, then what would be our next step with the sector? I think the next step is research. Research will help us anticipate the change. If we can do good research, we can be there before the change happens. My question would be for the RMG sector, do we know where we will be in next 10 years? Do we have any prediction model? If we don’t, the now this is the time to start. If the world is changing and if we need research, then we need another thing, the third thing I would argue for it, it is the industry-academic partnership. Any good endeavour requires partnerships. I would propose that perhaps we could start a centre for comprehensive research just for ready-made garments. My point is we must work together, the industry and the academia, and the centre for research would be a great start for the advancement of RMG sector.”

For more than 30 years, the apparel industry has dominated the Bangladeshi economy, making it the world's second largest garment-producing country. ‘’DRFM-B is driven by the fundamental belief that transparency and traceability lead to long-term industry advancements and improved working conditions. By funding this project, we aim to increase industry accountability to transform fashion into a force for good,’’ says Naureen Chowdhury, C&A Foundation Program Manager Supply Chain Innovation & Transformation.                                                                     

"This transparency initiative would significantly complement our ongoing efforts towards enhanced, more risk-averse supply chains. We believe it will empower stakeholders across the industry, including workers, factory authority, brands, government, and civil society organizations to create positive changes and strengthen the effectiveness of improvements already underway. We hope this will be instrumental toward establishing a strong marketing and branding tool for the ready-made garment industry in Bangladesh through increased accessibility of information,’’ adds Mr. Md. Siddiqur Rahman, BGMEA President, Special Guest of the programme.

He also added that after the tragic incidence of Rana Plaza and Tazreen, a negative perception has been created for Bangladesh’s RMG industry globally. One of the reason for this negative impression is the lack of information about the industry and factories. In recent years, remarkable progresses in workplace safety, labour standard and sustainability have been achieved. The safety inspection reports and updated information are available in the website of DIFE and Accord and Alliance which anyone can visit from anywhere in the world. This is one of the significant examples of transparency. Moreover, Bangladesh is also a leader of green industrialization. If we can share these positive sides of our industry through a GIS based digital mapping, this would certainly create a significant impression for Bangladesh. I believe this digital mapping will help the RMG industry to adopt this ongoing culture of transparency.

In his speech, the Chief Guest honourable Minister Mr. Md. Tofail Ahmed, MP applauded this great initiative of digitally mapping the entire sector and the attribute of the digital map that it will be online, interactive, publicly accessible, easy to use, and can be visible from anywhere in the world which is going to be materialized for the first time in Bangladesh. He said, this map will surely be beneficial for all sector stakeholders especially for the brands/buyers who can directly get updated factory information from this map, and thus will establish transparency in the RMG supply chain. Consequently, this will help eliminate misconceptions regarding the sector. He said, this initiative certainly proves that soon Bangladesh will become a true “Digital Bangladesh” according to the nation’s “Vision 2021”, envisioned by the honourable Prime Minister of Bangladesh. The Minister requested all stakeholders to support the sector from their respective positions and capabilities. He hopes that the project will show the entire world that Bangladesh has achieved many notable progresses that has established the brand value of “Made in Bangladesh”. Bangladeshi apparel producers are working hard to bring more transparency to this significant export earning sector, which has created a lot of employment opportunities; and that will surely bring respectability in the global community for us. The Minister thanked BRACU and BGMEA President for working on this project and then officially announced the launching of Digital RMG Factory Mapping in Bangladesh (DRFM-B) project.

The public map is expected to go live in mid-2018 with the Dhaka cluster. The final version of the map showcasing all 20 Bangladeshi garment-producing districts is expected to be completed by mid-2021

About BRAC University’s Centre for Entrepreneurship Development (CED)

BRAC University’s CED started its journey in April 2011 with the intention to encourage Bangladeshi entrepreneurs through engendering of entrepreneurial knowledge and skill. It strives to engage promising Bangladeshi entrepreneurs in innovative thinking, and facilitates the development and expansion of their ideas by building critical entrepreneurial expertise and networks. CED is committed to the qualitative improvement of entrepreneurship in Bangladesh and thereby the country’s socio-economic development. www.ced.bracu.ac.bd 

About BRAC USA

BRAC USA is the North American BRAC affiliate, which builds awareness of the work being done by the larger organization in 11 developing countries and mobilizes resources to underpin the programs of BRAC, BRAC International, and BRAC University. BRAC USA is an independent 501(c)(3) organization with its own Board and resources, and works hand in glove with its Asian and African counterparts to design and implement cost-effective, evidence-based poverty innovations in extremely poor, conflict-prone, and post-disaster settings. www.bracusa.org

About C&A Foundation

C&A Foundation is a corporate foundation here to transform the fashion industry. We give our partners financial support, expertise and networks so they can make the fashion industry work better for every person it touches. We do this because we believe that despite the vast and complex challenges we face, we can work together to make fashion a force for good. www.candafoundation.org

About BGMEA

The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) is one of the largest trade associations in Bangladesh representing the readymade garment industry, particularly the woven garments, knitwear and sweater sub-sectors with equal importance. Starting its journey in 1983 today BGMEA takes care of an industry that is at the backbone of Bangladesh’s economy. BGMEA is dedicated to promote and facilitate the apparel industry through policy advocacy to the government, services to members, as well as ensuring legitimate rights and dignity of the workers. www.bgmea.com.bd